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Luks Investments ยท Adelaide CBD
The Cullinan: 758 buyer leads at a $10.28 cost per lead
758Buyer leads
$10.28Cost per lead
76%Average profile rate
DeveloperLuks Investments
LocationAdelaide CBD
ProductApartment tower
PriceFrom $1.363M
ChannelsGoogle + Meta
The challenge
An 18-level tower does not get a second launch window. The pipeline had to fill fast and hold across an 8.5 month sales cycle, without one of four buyer types starving the others.
What we did
- Multi-step lead page profiling buyer type, timeframe, bedrooms, budget, broker status and display intent
- Google brand defence and Adelaide CBD apartment-intent search
- Three Meta campaigns and 22 creative variants
- Lead dashboard feeding Belle Property's sales workflow with every profile attached
The outcome
758 leads over 8.5 months at $10.28 each from $7,790 of Meta spend. The landing page converted 7.42%, the best single ad produced 169 leads at $8, and profile rate averaged 76%.
The lead page
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