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Guides for property developers
Playbooks and benchmarks from real releases. No theory, just what worked and the numbers behind it.
How to market a townhouse development before the display suite opens
Opening weekend is decided months earlier. Here's what I run for townhouse releases before there's a display suite to walk through.
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Off-the-plan cost per lead benchmarks: real numbers from 13 releases
Every developer asks the same question first: what should a lead cost? Here are the real numbers from the releases we have published, and what actually drives them.
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How to market off-the-plan apartments and townhouses: the playbook we run
You are asking someone to commit to a home that does not exist yet, on renders and trust. Here is the sequence we run on every off-the-plan release.
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Facebook ads for luxury property: how 411 enquiries came in for $2.5M residences
The common belief is that you cannot sell multi-million dollar property on Facebook. Our prestige releases say otherwise, as long as you target capacity, not curiosity.
Read the guide →Lead profiling for property developers: why a 66% profile rate beats a cheap lead
The fastest way to make your sales team more productive is not more leads. It is leads that arrive already described.
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