Ralph Alexandria: 498 qualified leads and 106 VIP inspections inside a 12-week completion window

498Sales qualified leads

106VIP inspections booked

$30 to $45Cost per conversion

DeveloperLateral Estate

LocationAlexandria

ProductCompleted apartments

PriceFrom $839K

ChannelsGoogle + Meta

The challenge

About 80 of 112 residences left, 12 weeks from practical completion. The previous approach had produced volume on generic messaging but few buyers in the actual price bands, and there was no time to learn on generic creative.

What we did

Multi-step page profiling postcode, timeframe, bedrooms, budget and inspection intent
Entry price badged above the fold, and page variants for each price tier
Bedroom-specific Meta ad sets with price-banded creative, so buyers self-select before the form
About 50 creative refresh cycles judged on profile and VIP booking rate, not cost per lead

The outcome

498 sales qualified leads at $30 to $45 per conversion. 195 profiled at $1M plus, 57 at $1.5M plus and 18 at $2M plus. 106 booked confirmed VIP inspections and another 188 asked for more information.

The lead page

See how we run property development marketing and property marketing in Sydney.

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