Home / Case studies / Sycamore Place
Buxton Projects ยท Malvern East
Sycamore Place: 329 buyer enquiries at a blended $45, as low as $36 on core campaigns
329Qualified enquiries
~$45Blended cost per lead
3.3%Click-through rate
DeveloperBuxton Projects
LocationMalvern East
ProductOff-the-plan townhouses
Price3 and 4 bedroom
ChannelsMeta
The challenge
A new release nobody knew existed, sold to first home buyers, upgraders, downsizers and investors at once. Launching straight into lead campaigns on a cold audience means paying premium prices for every enquiry.
What we did
- A teaser and awareness phase first, to build the audiences the lead campaigns would convert
- Prospecting on area, buyer profile, income and behaviour signals across all four buyer types
- Retargeting engagers and visitors into registered enquiries
- Creative testing that surfaced the three messages that moved people: space, sustainability and transport
The outcome
329 qualified enquiries at a blended $45, and about $36 on the dedicated lead campaigns, with a 3.3% click-through rate. Warming the market first is what made the lead phase cheap.
The lead page
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